Celebrity Cruises is to launch a premium river cruise product, called Celebrity River Cruises.
The operator has signed an initial order for 10 ships that it says will sail on ‘the world’s most iconic rivers’, starting with Europe in 2027.
Celebrity River Cruises will begin taking bookings this year.
The cruise line said it will ‘bring the elevated design and sophistication of the Edge Series ocean ships to the river’, adding: “When you combine that with the brand’s signature hospitality and unique itinerary offerings, Celebrity River Cruises will deliver unforgettable experiences – The Celebrity Way.”
Jason Liberty, President and CEO of Celebrity parent company Royal Caribbean Group, said: “We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand.
“With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.”
Celebrity Cruises President Laura Hodges Bethge said: “Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe.
“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
