TUI has launched a culinary collection called ‘Dine & Discover’, following demand for foodie-focused trips.
Recent research carried out by TUI reveals 41% are inclined to book a foodie-focused holiday.
The Dine & Discover label features 20 premium hotels across nine destinations known for their culinary expertise. Each hotel is renowned for their food and beverage options and the collection will help signpost foodie-loving travellers to quality accommodation.
Each hotel will also offer customers its own bespoke food and beverage feature, such as a complimentary cookery lesson or a cocktail mixology class.
Customers will also receive a 15% discount on a local food and gastronomy experience provided by TUI’s experiences arm, TUI Musement.
Hotels in the Dine & Discover programme include the Ikos Porto Petro, Mallorca; Secrets Akumal, Mexico and Sani Club, Greece.
The in-hotel experience is automatically applied to summer 2026 holidays departing after 1 May.
