The Barbados Tourism Marketing Inc. (BTMI) is responsible for promoting and marketing Barbados as a premier travel destination and plays a crucial role in driving international tourism to ensure the continued growth and development of the island’s tourism industry.
The organization works closely with key stakeholders, including hoteliers, DMCs, restaurants and tour operators to create compelling campaigns and initiatives that promote Barbados effectively.
Through targeted advertising, public relations, social media engagement, and trade partnerships, BTMI continuously strives to raise awareness for destination Barbados and its offerings, and is also committed to sustainable tourism practices, working to preserve the island’s natural beauty and cultural heritage for future generations through prioritising environment-friendly initiatives. For more information, please contact us at btmiuk@visitbarbados.org
