Hurtigruten has appointed Hayley Moore as Vice President of Sales and Marketing, UK & Emerging Markets.
Currently, Hayley is Princess Cruises Sales Director for the UK and Europe.
In her new role, which she will take up in late January, Hayley will lead the sales and marketing strategy for the Norwegian coastal voyages cruise line.
“We are thrilled to welcome Hayley to the team,” said Hurtigruten Chief Commercial Officer Iain Powell. “Her impressive experience across both sales and marketing, combined with her deep understanding of the trade and consumer landscape, make her the ideal leader to accelerate our growth in these key markets.
“Hayley’s strong commercial acumen and extensive industry relationships will be invaluable as we continue to inspire more travellers to explore the Nordics with Hurtigruten.”
Over the past three years, Hayley she has played a pivotal role in managing multiple international markets and strengthening strategic trade partnerships at Princess.
Her career includes leadership positions across brands such as P&O Cruises and Kingfisher PLC.
“For me, cruising has always been about discovery and connection. These values are deeply personal and ones I see reflected in Hurtigruten’s experiences for so many guests,” said Hayley.
“I’m honoured to join Hurtigruten and excited to share our stories and experiences with new audiences. I look forward to collaborating with such a talented team to elevate our sales and marketing strategies, connect with guests in new ways, and drive the next wave of growth.”
Princess VP UK & Europe Eithne Williamson said: “We’re immensely proud of Hayley and all she’s achieved during her time at Princess Cruises.
“Her leadership, drive and passion have played a key role in shaping our sales strategy and strengthening our partnerships. Hayley will be greatly missed, and we thank her for her significant contribution. We wish her every success in this new chapter with Hurtigruten.”
