Former Classic Collection Director B2B Si Morris-Green is to head up a new cruise programme launched by On the Beach.
On the Beach said the move ‘marks a strategic expansion for OTB’ and Si has become Director of Cruise at the company.
It said: “The addition of cruise allows the business to serve customers looking for a different type of holiday experience while maintaining the same customer-first approach.”
On the Beach will launch initially with cruise-only deals from Celebrity Cruise Lines, Norwegian Cruise Lines and Royal Caribbean.
It then plans to ‘rapidly expand the offering to include deals from additional cruise lines and full cruise packages in the coming months’.
Si’s previous role ended when On the Beach closed Classic Collection suddenly at the end of September.
Si said: “I’m delighted to be staying at OTB and leading the new cruise offer. I am confident that my experience in the cruise industry will ensure OTB hits the ground running in this exciting growth segment.
“There’s huge customer demand for cruise holidays delivered with the same transparency and value that OTB is known for, and we look forward to bringing the best of the cruise world to both existing and new customers.”
OTB Chief Financial Officer Jon Wormald said: “We are very excited to launch our cruise offer. As a business, we’re always listening to what our customers want, and cruise represents a natural evolution of our offering. As well as being one of the fastest-growing segments of the travel market, we know it’s becoming increasingly attractive to a younger audience.
“There is no doubt that Si’s expertise and understanding of both the cruise market and OTB’s culture make him the perfect candidate to lead this expansion as we continue to give customers more ways to find their perfect holiday.”
