After a hugely successful debut last year, Visit Dubai is raising the bar yet again with the return of the Dubai Mystery Stopover Fam Trip 2025. This one-of-a-kind opportunity is open for all UK agents to enter and will depart in late November.
The 20 lucky winners will experience why Dubai is the ultimate stopover destination with a four-night action-packed itinerary showcasing all sides of Dubai before splitting into four groups, with each group going onto one of four mystery onward destinations.
It will be the ultimate mystery as agents will find out which of the destinations they are going on their first night in Dubai.
The trip will showcase four incredible hotel brands who have properties in both Dubai and the onward mystery destinations, all of which are part of Emirates network.
This year’s participating hotels are Anantara, Raffles, Melia and Taj – so do you have any ideas of where this year’s mystery onwards locations could be?
Agents will experience all sides of Dubai
Think you know Dubai? Think again. Over four days, winning agents will be transported on a journey through Dubai with an itinerary full of jaw-dropping moments, cultural immersion, and classic Dubai experiences.
The whole trip is about mystery so details cannot be revealed, but to give you a flavour, last year’s itinerary included private yacht cruises, yoga at Burj Al Arab, helicopter tours and a sunset desert reception before finding out if they would be going onto Bali, Maldives, Mauritius, or Cape Town. You can read all about it here.
It’s a one-of-a-kind chance to build product and destination knowledge and return with stories, content and experiences that sell.
How to enter
To be in with a chance of securing one of just 20 coveted places, agents will need to watch a mini series of four training webinars.
Released weekly and starting on 8 September, these bite-sized training sessions will include everything from destination basics and iconic sights to hidden gems, they will also feature a spotlight on each hotel that is part of the fam. Most excitingly, each webinar will reveal one of the mystery onwards destinations so tune in to find out where you could be going so don’t miss out!
Key Dates:
- 8 September: First webinar released (+ destination reveal one!)
- 15 September: Second webinar released (+ destination reveal two!)
- 22 September: Third webinar released (+ destination reveal three!)
- 29 September: Fourth webinar released (+ destination reveal four!)
- 12 October: COMPETITION CLOSES
Click here to see the webinars as they are released and see the full terms and conditions here.
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