Simpson Travel has launched a new Dreamcrafter holiday finder on its website to enable agents to help clients find the right holiday.
Using intuitive, emotive search terms such as ‘best infinity pools’, ‘perfect properties for family celebrations’ or ‘uninterrupted sea views’, the innovation offers a very user-friendly way to find the ideal property for clients, based on what is most important to them.
Each search will create a personalised, image-led range of options that fulfil the wishlist that has been requested, drawing from Simpson Travel’s extensive range of handpicked villas and boutique hotels in across the Mediterranean.
By providing more specific detail in the search terms, the resulting shortlist can be more appropriately refined.
Head of Trade Sales Hannah Naylor-Vane said: “With our new Dreamcrafter holiday finder, we are helping agents turn their clients’ dreams into reality.
“It offers an easy, intuitive way to find the perfect holiday from a shortlist based on their client’s personal criteria and will be really helpful in the sales process.
“Agents often tell me how useful our imagery is for them both in their interactions with clients, but also in their own social media activity.
“Dreamcrafter will complement what we already offer agents in terms of training, product knowledge and support and is a fantastic example of embracing AI to help enhance customer service.”
