G Adventures has launched its Change Makers incentive, giving agents the chance to win a place on next year’s GX Summit, in Morocco.
Fifteen agents from the UK and Ireland will earn a place on the fourth annual GX Summit, which takes place in the North African country in September 2026.
They will join 75 Change Makers from around the world at the event.
The incentive is now live and runs up to 31 May 2026. Every booking equals one ‘life changed’ and agents earn one entry for each ‘life changed’/traveller booked on a G Adventures trip.
The top 10 agents from each region will qualify directly, with five ‘wildcard’ spots available to each region to allocate to agents making at least one G Adventures booking and going above and beyond in demonstrating G’s core values of community and impact.
The wildcard challenges include completing specialised G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking agents.
The Change Makers GX Summit in Morocco aims to be the most immersive yet. From souks to the Sahara, agents will have the opportunity to experience the destination’s rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights designed to deepen their product knowledge.
G Adventures National Sales Manager Stu Darnley said: “This year’s summit set a new benchmark for what makes this incentive so special – the energy, the purpose and the incredible connections made across our global community.
“Seeing our agents unite to celebrate our shared impact around the world was truly inspiring. Next year, we’re taking things to the next level – 2026 is going to be bigger, bolder and more meaningful than ever. I wish all participants the best of luck and I can’t wait to see who joins us in Morocco.”
The 2025 Change Makers Challenge is live now and runs until May 31 2026.
Find out more here.
